The Organic Growth Stack

The Organic Growth Stack covers the full SEO and content operation — diagnosing what’s broken, building what’s missing, and structuring the site so it compounds over time. These skills work together: the audit tells you what to fix, content strategy tells you what to build, and programmatic SEO scales the pages once the template is working.

What these skills do

SEO Audit

Identify what’s suppressing rankings today — technical issues, on-page gaps, crawl problems, Core Web Vitals failures, and the indexing issues that prevent pages from showing up even when the content is good. Start here before building anything new.

AI SEO

Optimize content to be cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude. AI SEO covers the content patterns, entity coverage, and structure signals that make LLMs treat your content as an authoritative source worth citing.

Schema Markup

Add structured data that unlocks rich results in Google — FAQ dropdowns, star ratings, breadcrumbs, product prices, article metadata. JSON-LD implementation for every major schema type with validation and testing.

Programmatic SEO

Build SEO-driven pages at scale using templates and data — integration pages, location pages, comparison pages, and directory pages that target long-tail keyword clusters no one can cover manually.

Content Strategy

Plan a content programme that builds toward something — topic clusters, keyword prioritization, editorial calendar, content pillars, and the gap analysis that shows what to create next to move rankings in your target areas.

Site Architecture

Design the page hierarchy, navigation, URL structure, and internal linking strategy that serves both users and search engines — before you build, not after. Covers site type templates, breadcrumb structure, and the IA decisions that affect crawlability.

Competitor Alternatives Pages

Build the comparison and alternative pages that capture high-intent traffic from buyers already evaluating competitors — “[Competitor] vs [Your Product],” “[Competitor] alternative,” and “[Your Product] vs [Competitor]” pages that rank and convert.

Copywriting

Write the on-page copy that converts organic traffic once it arrives — homepage, landing pages, feature pages, and the specific messaging that matches what search-intent visitors are actually looking for.

Who this is for

• SEO leads and content teams building sustainable organic traffic
• Founders running their own content and SEO without an agency
• Developers implementing technical SEO and structured data
• Product marketers building the content assets that support sales

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