The B2B Revenue Stack

The B2B Revenue Stack covers the pipeline from first touch to closed deal — the outreach that starts conversations, the collateral that moves them forward, and the operations that make sure nothing falls through the cracks. These skills work together across the sales and marketing boundary: marketing generates the leads and builds the assets, sales uses them to close.

What these skills do

Cold Email

Write B2B outreach that gets replies — not templated, not generic. Cold Email covers the research signals worth acting on, the message structure that earns a response, subject lines that get opened, and multi-touch follow-up sequences that persist without being annoying. Use it for any unsolicited outreach: SDR emails, founder-led sales, partnership prospecting, or investor outreach.

Sales Enablement

Build the collateral that helps reps close — pitch decks, one-pagers, objection handling guides, demo scripts, and deal-specific ROI analyses. Sales Enablement bridges the gap between your marketing positioning and what actually gets said in a sales call. Use it when your team is going off-script because the materials don’t reflect your actual positioning, or when you’re building a sales motion for the first time.

Revenue Operations

Design the systems that connect marketing to revenue — lead scoring models, lifecycle stage definitions, MQL/SQL criteria, routing rules, pipeline stage definitions, and the CRM automation that ensures qualified leads reach the right rep at the right time. Use it when leads are falling through the cracks, when marketing and sales are measuring different things, or when you’re building a revenue operations function from scratch.

Competitor Alternatives Pages

Capture high-intent traffic from buyers actively evaluating alternatives. Competitor Alternatives builds the comparison and alternative pages that rank for “[Competitor] alternative” and “[Your Product] vs [Competitor]” searches — among the highest-intent queries in any B2B category. Use it to give your sales team a credible third-party-style comparison to send, and to rank for searches your competitors are already winning.

Email Sequence

Build the nurture and follow-up sequences that convert leads who aren’t ready to buy today. Email Sequence covers welcome series, trial nurture, post-demo follow-up, re-engagement campaigns, and the lifecycle triggers that keep your product top of mind without spamming. Use it alongside Cold Email — outreach starts the conversation, sequences keep it warm.

Lead Magnets

Create content offers compelling enough to trade for contact information. Lead Magnets covers offer selection, positioning, and distribution — the difference between a generic ebook nobody downloads and a specific, useful resource your ICP actually wants. Use it to build the top-of-funnel assets that feed your cold email lists and nurture sequences.

How the stack chains together

Outbound motion: Use Cold Email to start conversations with target accounts. Use Sales Enablement to arm reps with what they need to move those conversations forward. Use RevOps to make sure leads are scored, routed, and tracked correctly.

Inbound motion: Use Lead Magnets to capture contact information from inbound traffic. Use Email Sequence to nurture those leads until they’re ready for sales. Use Competitor Alternatives Pages to capture buyers already evaluating the category.

Both motions need RevOps — the scoring models and routing rules that determine when a lead moves from marketing to sales and which rep it goes to.

Who this is for

• B2B founders running sales themselves before hiring a sales team
• Sales and marketing teams building the revenue motion from scratch
• RevOps leads designing the systems that connect pipeline to revenue
• SDRs and AEs who need better outreach and better materials

Installing this stack

Each skill installs independently. Run the install command from the skill’s page, drop the folder into ~/.claude/skills/, and it activates automatically in your next Claude Code session. You don’t need to install the full stack — install the skills that match where you are in building your revenue motion and add more as needed.

The most common starting point: Cold Email first (start conversations), then Sales Enablement (close them), then RevOps (systematise what’s working).

Frequently asked questions

Does this work for early-stage companies without a sales team? Yes — this stack was designed for founder-led sales and early-stage teams as much as for scaled revenue orgs. Cold Email, Lead Magnets, and Email Sequence require no CRM setup to use. RevOps becomes relevant once you have a sales team to route to.

How does Cold Email relate to Email Sequence? They cover different parts of the motion. Cold Email handles unsolicited outreach to people who don’t know you yet — the first-touch and follow-up sequence that starts conversations. Email Sequence handles nurture after someone has opted in — post-signup, post-demo, trial, or re-engagement flows. Use both together for a full-funnel approach.

What CRM does RevOps work with? RevOps is CRM-agnostic — it covers the system design (lifecycle stages, scoring criteria, routing rules) that you then implement in HubSpot, Salesforce, or whichever platform you use.

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