Growth teams & conversion specialists
The CRO Stack
Optimize every stage of the conversion funnel — landing pages, signup flows, onboarding, paywalls, popups, forms, A/B tests, and churn prevention.
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Skills in this stack
Product Marketing Context
MarketingCreate and maintain a product marketing context document — positioning, ICP, value propositions, and competitive landscape — so every marketing task starts with the right foundation.
Page CRO Optimizer
MarketingOptimize any marketing page for conversion — homepage, landing pages, pricing, feature pages. Audit, recommend, and rewrite for higher conversion rates.
Signup Flow CRO
MarketingOptimize signup, registration, and trial activation flows — reduce friction, improve step completion, and increase activation from first visit.
Onboarding CRO Specialist
MarketingOptimize post-signup onboarding and user activation — first-run experience, empty states, activation checklists, and time-to-value improvements.
Paywall & Upgrade CRO
MarketingCreate and optimize in-app paywalls, upgrade modals, and feature gates — convert free users to paid with the right message at the right moment.
Form CRO Specialist
MarketingOptimize lead capture, contact, demo request, and application forms — reduce friction, improve completion rates, and increase qualified submissions.
Popup & Modal CRO
MarketingCreate and optimize popups, exit-intent overlays, slide-ins, and banners for lead capture, announcements, and conversion goals.
A/B Test Setup
MarketingPlan, design, and implement A/B tests and experiments — hypothesis framing, variant definition, sample size calculation, statistical significance, and test analysis.
Churn Prevention
MarketingReduce churn by building cancellation flows, save offers, dunning sequences, exit surveys, and win-back campaigns — covering both voluntary and involuntary churn.
Analytics Tracking Setup
MarketingImplement and audit analytics tracking — GA4, Google Tag Manager, event tracking, conversion tracking, UTM parameters, and measurement plans.
Stack details
- Skills
- 10
- Audience
- Growth teams & conversion specialists
- License
- Free & open source
Works with
The CRO Stack covers every point in the funnel where visitors and users drop off — from the first landing page view through to the renewal decision. Each skill targets a specific conversion moment with the right framework and heuristics for that stage.
What these skills do
Product Marketing Context
Establish the positioning foundation before optimizing anything. The copy, value proposition, and framing choices on every page depend on a clear ICP and positioning — this skill creates that shared context document so your CRO work is grounded in what actually matters to buyers.
Page CRO
Diagnose and fix conversion issues on marketing pages — homepages, landing pages, pricing pages, and feature pages. Covers above-the-fold hierarchy, value proposition clarity, social proof placement, CTA friction, and the specific changes most likely to move conversion rates.
Signup Flow CRO
Reduce drop-off in registration and account creation flows. Covers field reduction, progressive profiling, social login trade-offs, error messaging, and the step sequencing that gets users to the first session without losing them in the form.
Onboarding CRO
Improve activation rates between signup and first value. Covers empty state design, setup checklists, aha moment identification, time-to-value reduction, and the email triggers that bring users back when they stall.
Paywall & Upgrade CRO
Convert free users to paid. Covers upgrade modal design, feature gate messaging, limit-reached screens, trial expiration flows, and the copy and positioning that makes the upgrade decision feel obvious rather than forced.
Form CRO
Optimize lead capture forms, contact forms, demo request forms, and checkout flows. Covers field ordering, label design, error handling, multi-step progression, and the trust signals that reduce form abandonment.
Popup CRO
Design exit-intent popups, email capture overlays, announcement banners, and scroll-triggered modals that convert without destroying the experience. Covers trigger logic, offer framing, copy, and the targeting rules that show the right message at the right moment.
A/B Test Setup
Design experiments correctly before running them. Covers hypothesis framing, sample size calculation, variant definition, statistical significance thresholds, and how to read results without calling tests early or drawing wrong conclusions.
Churn Prevention
Reduce cancellations with cancel flows that surface save offers, exit surveys that capture real reasons, dunning sequences that recover failed payments, and win-back campaigns for already-churned users.
Analytics Tracking
Instrument the tracking that makes all of the above measurable — event schema, funnel instrumentation, UTM conventions, and the conversion tracking that connects CRO work to revenue outcomes.
Who this is for
- Growth teams running conversion optimization programmes
- Founders optimizing their own funnel without a dedicated CRO team
- Product marketers responsible for trial-to-paid conversion
- Developers building the frontend changes that implement CRO recommendations
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