82 Marketing Agent Skills

Optimize content for AI search engines — get cited by ChatGPT, Perplexity, and AI Overviews with GEO/AEO techniques beyond traditional SEO.

Write B2B cold outreach emails and follow-up sequences that get replies — subject lines, opening lines, body copy, CTAs, and multi-touch sequences.

Optimize any marketing page for conversion — homepage, landing pages, pricing, feature pages. Audit, recommend, and rewrite for higher conversion rates.

Design pricing tiers, value metrics, and packaging — willingness-to-pay research, Van Westendorp analysis, and monetization strategy for SaaS and software.

Plan, design, and implement A/B tests and experiments — hypothesis framing, variant definition, sample size calculation, statistical significance, and test analysis.

Generate, iterate, and scale ad creative — headlines, descriptions, primary text, and full ad variations for Google Ads, Meta, LinkedIn, and other paid platforms.

Reduce churn by building cancellation flows, save offers, dunning sequences, exit surveys, and win-back campaigns — covering both voluntary and involuntary churn.

Create competitor comparison and alternative pages for SEO and sales enablement — covering four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor.

Plan a content strategy — topic clusters, editorial calendars, content pillars, and content roadmaps that align with business goals and keyword opportunities.

Plan, evaluate, and build free tools for marketing — calculators, generators, graders, and interactive tools that generate leads, earn backlinks, and build brand authority.

Create, plan, and optimize lead magnets for email capture — ebooks, checklists, templates, cheat sheets, Notion templates, and content upgrades that convert visitors to subscribers.

Create and maintain a product marketing context document — positioning, ICP, value propositions, and competitive landscape — so every marketing task starts with the right foundation.

Design and document revenue operations systems — lead scoring models, lifecycle stage definitions, routing rules, pipeline stages, CRM automation, and marketing-to-sales handoff processes.

Create sales collateral — pitch decks, one-pagers, objection handling docs, demo scripts, talk tracks, ROI analyses, and sales playbooks that help reps close deals faster.

Add, fix, and optimize schema markup and structured data — JSON-LD implementation for FAQ, Product, Article, BreadcrumbList, and other schema types that unlock rich snippets in Google.

Audit, review, and diagnose SEO issues — technical SEO, on-page optimization, meta tags, Core Web Vitals, crawl errors, indexing issues, and ranking drops.

Plan, map, and restructure website information architecture — page hierarchy, navigation, URL structure, internal linking strategy, and visual sitemaps.

Create, schedule, and optimize social media content for LinkedIn, Twitter/X, Instagram, TikTok, and other platforms — posts, threads, carousels, and content calendars.

Implement and audit analytics tracking — GA4, Google Tag Manager, event tracking, conversion tracking, UTM parameters, and measurement plans.

Optimize iOS and Android app store listings — keyword research, title and subtitle optimization, screenshot strategy, and rating/review management.

Marketing leadership guidance — brand positioning, growth model design, marketing budget allocation, and channel strategy from a Chief Marketing Officer perspective.

A Composio community skill for collecting and analyzing competitors' ad messaging and creative patterns.

A Composio community skill for generating domain name ideas and checking naming directions across popular TLDs.

Create automated email sequences — welcome series, onboarding drips, nurture campaigns, re-engagement flows, and lifecycle email programs.

Optimize lead capture, contact, demo request, and application forms — reduce friction, improve completion rates, and increase qualified submissions.

Plan product launches from Product Hunt to press releases — phased launch strategy, channel playbook, early access sequences, and momentum-building tactics.

Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before/after fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing disclaimers, and other legal flags.

Analyze marketing campaign performance, calculate ROI, interpret attribution models, and surface actionable insights from ad and content data.

Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.

Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.

Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.

Brand voice analysis, SEO-optimized content writing, and platform-specific content production for blogs, landing pages, and social channels.

Build a content strategy with topic clusters, content calendars, keyword research, and audience-aligned editorial plans.

Create and maintain a product marketing context document — brand voice, positioning, ICP, and messaging that all other marketing skills reference for consistency.

Multi-channel demand generation — paid media, organic acquisition, CAC optimization, and building a repeatable pipeline for B2B and B2C growth.

Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.

Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, when you need a complete drip campaign with A/B test suggestions, or when mapping a sequence end-to-end with a flow diagram.

139 proven marketing approaches organized by category — get inspired with growth tactics, content ideas, and channel strategies tailored to your product.

Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.

Apply 70+ psychological principles and mental models to marketing — cognitive biases, persuasion frameworks, and behavioral science for higher conversion.

Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps competitors own, or when you need a prioritized action plan split into quick wins and strategic investments.

Create platform-specific social media content for LinkedIn, Twitter/X, Instagram, and more — adapted tone, format, and hooks for each channel.

Product positioning, go-to-market strategy, ICP definition, competitive intelligence, and messaging frameworks — a senior PMM in your corner.

Optimize post-signup onboarding and user activation — first-run experience, empty states, activation checklists, and time-to-value improvements.

Plan and optimize paid advertising on Google, Meta, LinkedIn, and other platforms — campaign structure, audience targeting, bidding strategy, and ROAS optimization.

Create and optimize in-app paywalls, upgrade modals, and feature gates — convert free users to paid with the right message at the right moment.

Create and optimize popups, exit-intent overlays, slide-ins, and banners for lead capture, announcements, and conversion goals.

Build SEO-driven pages at scale using templates and data — location pages, comparison pages, integration pages, and other high-volume keyword strategies.

Optimize AI prompts for marketing use cases — better briefs, more consistent outputs, chain-of-thought for complex content, and prompt templates for marketing teams.

Design referral and affiliate programs — incentive structure, reward mechanics, viral loop design, and growth optimization for word-of-mouth growth.

Research a company or person and get actionable sales intel. Works standalone with web search, supercharged when you connect enrichment tools or your CRM. Trigger with "research [company]", "look up [person]", "intel on [prospect]", "who is [name] at [company]", or "tell me about [company]".

Prepare for a sales call with account context, attendee research, and suggested agenda. Works standalone with user input and web research, supercharged when you connect your CRM, email, chat, or transcripts. Trigger with "prep me for my call with [company]", "I'm meeting with [company] prep me", "call prep [company]", or "get me ready for [meeting]".

Process call notes or a transcript — extract action items, draft follow-up email, generate internal summary. Use when pasting rough notes or a transcript after a discovery, demo, or negotiation call, drafting a customer follow-up, logging the activity for your CRM, or capturing objections and next steps for your team.

Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]".

Generate tailored sales assets (landing pages, decks, one-pagers, workflow demos) from your deal context. Describe your prospect, audience, and goal — get a polished, branded asset ready to share with customers.

Start your day with a prioritized sales briefing. Works standalone when you tell me your meetings and priorities, supercharged when you connect your calendar, CRM, and email. Trigger with "morning briefing", "daily brief", "what's on my plate today", "prep my day", or "start my day".

Research a prospect then draft personalized outreach. Uses web research by default, supercharged with enrichment and CRM. Trigger with "draft outreach to [person/company]", "write cold email to [prospect]", "reach out to [name]".

Technical sales support — RFP analysis, feature comparison matrices, POC planning, and translating technical capabilities into business value for enterprise deals.

Generate a weighted sales forecast with best/likely/worst scenarios, commit vs. upside breakdown, and gap analysis. Use when preparing a quarterly forecast call, assessing gap-to-quota from a pipeline CSV, deciding which deals to commit vs. call upside, or checking pipeline coverage against your number.

Analyze pipeline health — prioritize deals, flag risks, get a weekly action plan. Use when running a weekly pipeline review, deciding which deals to focus on this week, spotting stale or stuck opportunities, auditing for hygiene issues like bad close dates, or identifying single-threaded deals.

Optimize signup, registration, and trial activation flows — reduce friction, improve step completion, and increase activation from first visit.

Analyze social media campaign performance — engagement rates, audience growth, content performance, and platform-specific optimization recommendations.

Plan and manage social media strategy — content calendars, channel mix, community management, brand voice, and monthly performance reviews.

A Composio community skill for improving tweets based on public Twitter/X algorithm insights and engagement patterns.

Grow an X/Twitter audience — profile optimization, content hooks, thread frameworks, engagement tactics, and follower growth strategies.