7 Claude Skills for Marketers That Cover the Whole Funnel

Marketing has more tools than ever and more surface area to cover. Paid, organic, lifecycle, product-led — the channels multiply while the team stays the same size. Most marketing work is also highly repetitive: the same brief formats, the same creative structures, the same reporting frameworks, just refreshed for each campaign or client.

Agent Skills don’t replace your stack — they give Claude a structured, expert-level approach to each specific task so you stop rewriting the same setup from scratch every time. Install a skill once, and Claude runs that task the same way on every brief: your standards, your format, your methodology.

The seven skills below cover the core of what most marketing teams do every week — from paid creative to SEO to analytics to retention. Together they give you a consistent workflow across the full funnel.

The skills

1. Ad Creative Generator

Running multiple paid channels means producing creative at a volume that’s hard to maintain with manual writing. You need headline variants for testing, primary text adapted for different audiences, and descriptions reformatted for different character limits — for every campaign, every refresh cycle.

The Ad Creative Generator skill gives Claude a structured approach to producing and iterating ad creative at scale — headlines, primary text, and descriptions for Google, Meta, LinkedIn, and other platforms, with character limits enforced and variant diversity built in. It generates options across different angles (benefit-led, problem-led, social proof) so you have something worth testing, not just something that fills the brief.

Use it when launching a new campaign and need multiple creative variants fast, when existing creative is fatiguing and you need fresh angles, or when expanding to a new platform and need to adapt messaging to a different format and audience context.

npx skills add alirezarezvani/claude-skills --skill marketing-skill/ad-creative

2. AI SEO Optimizer

Traditional SEO focuses on ranking in Google. AI SEO focuses on getting cited by the tools people increasingly use to answer questions directly — ChatGPT, Perplexity, Claude, and Google’s AI Overviews. The optimization principles are different, and most content published today isn’t optimized for either.

The AI SEO Optimizer skill gives Claude a structured approach to GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) — structuring content so it’s legible to AI systems, improving citation likelihood, and going beyond traditional keyword optimization to answer-completeness signals.

Use it when publishing new content and you want visibility in AI-generated answers, not just traditional rankings. Especially high-value for informational and comparison content where AI systems are most likely to synthesize an answer from multiple sources — and where being the cited source has compounding value.

npx skills add alirezarezvani/claude-skills --skill marketing-skill/ai-seo

3. Content Production Specialist

Content at scale has a quality consistency problem. The first piece in a series is always the best — it gets the most attention and the clearest brief. By piece seven, the structure drifts, the depth thins, and the output needs more editing than it took to brief.

The Content Production Specialist skill gives Claude a structured approach to producing blog posts, long-form articles, and guides — research-backed, SEO-optimised, and brand-aligned, with a consistent structure across pieces regardless of volume. It handles the scaffold so each piece starts from a solid foundation rather than a blank document.

For marketing teams producing content at volume: use it to set a floor on quality across the whole content program, not just for high-priority pieces. The consistency is the point.

npx skills add alirezarezvani/claude-skills --skill marketing-skill/content-production

4. Analytics Tracking Setup

Most marketing teams have an analytics problem they don’t know about yet. Events named inconsistently across different campaigns, conversion tracking that doesn’t account for attribution windows, UTM parameters that break mid-funnel — the tracking gaps don’t surface until someone asks a question you can’t answer.

The Analytics Tracking Setup skill gives Claude a structured approach to implementing and auditing analytics — GA4 event schema, Google Tag Manager configuration, conversion tracking, UTM parameter standards, and measurement plan documentation. It’s useful both for new implementations and for auditing existing setups that have accumulated drift.

For marketers who work closely with developers on tracking: use it to produce a clear measurement plan that developers can implement without ambiguity. For marketers who own the tracking layer directly: use it to structure the GA4 setup so it’s consistent and documented from the start.

npx skills add alirezarezvani/claude-skills --skill marketing-skill/analytics-tracking

5. A/B Test Setup

A badly designed A/B test is worse than no test at all — it produces data that looks conclusive and isn’t. Underpowered samples, multiple primary metrics without corrections, peeking at results before the planned end date — these mistakes are common and they compound, because teams learn the wrong lessons from flawed experiments.

The A/B Test Setup skill gives Claude a structured approach to experiment design: hypothesis writing, sample size calculation for the required statistical power, variant design, primary and guardrail metric definition, and the results interpretation framework to use before the test runs — not after.

Use it before building a test, not while reviewing the results. The value is in catching design problems at the point where fixing them costs nothing, rather than after six weeks of data collection.

npx skills add alirezarezvani/claude-skills --skill marketing-skill/ab-test-setup

6. Churn Prevention Specialist

Retention is the most leveraged part of the funnel for most SaaS and subscription businesses — a 5% improvement in retention has a larger LTV impact than most top-of-funnel optimisations. But it’s also the part that gets least attention from marketing, because the metrics are lagging and the interventions are spread across product, lifecycle email, and billing.

The Churn Prevention Specialist skill gives Claude a structured approach to reducing both voluntary and involuntary churn: cancel flow design, save offer sequencing, dunning and payment recovery workflows, and win-back campaign design. It covers the full retention lifecycle, from the first at-risk signal to the post-cancel reactivation sequence.

For growth and lifecycle marketers who own the retention side of the funnel: use it to design the full cancel and recovery flow before a customer reaches the cancellation page, not after you’ve already lost them.

npx skills add alirezarezvani/claude-skills --skill marketing-skill/churn-prevention

7. Brand Guidelines

Voice drift is a slow-moving problem. Each piece of content is slightly off from the last. Different writers bring different instincts. The tone that made early content feel distinctive gets diluted over time until the brand sounds like everyone else.

The Brand Guidelines skill — Anthropic’s official brand-writing skill — gives Claude a structured approach to maintaining voice, wording, and messaging alignment within a defined style system. It’s designed to be installed once and referenced on every piece of content that needs to stay on-brand, not just on brand documents.

Use it whenever you’re writing or reviewing content that needs to sound like your brand: ads, blog posts, email copy, landing pages, social posts. The skill makes Claude apply the same voice standards consistently rather than defaulting to its own writing style.

npx skills add anthropics/skills --skill skills/brand-guidelines

How these skills chain together

Here’s a practical workflow for launching a new campaign from brief to live:

Brief stage: Use Content Production Specialist to produce the core long-form asset — the guide, the report, or the landing page that anchors the campaign. Use AI SEO Optimizer on the final draft before publishing.

Paid creative: Use Ad Creative Generator to produce headline and body copy variants for each channel. Brief it against the campaign angle and target audience — it generates the variants, you select the strongest.

Experiment design: Use A/B Test Setup if you’re running a paid or on-site experiment as part of the campaign. Design the test before you build it.

Measurement: Use Analytics Tracking Setup to make sure campaign events are instrumented correctly and UTMs are consistent across channels.

Retention: Use Churn Prevention Specialist to review the cancel and recovery flow if the campaign is driving net-new trial starts — acquisition campaigns without a retention layer leak value fast.

Want the full set?

The Marketing Team Stack bundles positioning, demand gen, paid ads, CRO, SEO, and analytics into one curated starter set.

→ View the Marketing Team Stack

How to install

→ Full install guide

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